Gerard McDonald

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  • Westor Asset Management and investment group. With no previous marketing Westor wanted both the logo and ongoing design elements to portray a loyal corporate feel. The client also asked to incorporate an idea of rings within rings, the integrated layers within an investment portfolio.

  • A type based logo with blue and silver was chosen for a professional appearance and the design elements were open and spacious.

  • Collateral consisted of stationery and prospectus materials.