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Queensland Health Bowel Cancer Screening Program. The displayed work shown above is only a small (recent) part of three years marketing. The core theme created from the very outset is a stylised linework representation of the bowel.
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Using this linework throughout the ongoing collateral has allowed campaigns to depict a branded bowel without appearing unpleasant.
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Ongoing materials are for General Practitioners and hospitals to government training and public awareness campaigns, both print and online media. Including Forms, Brochures, Manuals, Customised Promotional Marketing and general monthly advertisments to name a few.
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The above cover design is a report overview document. The QH representative for this project wanted a unique feel to this one-off document to seperate it from standard marketing.
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