Gerard McDonald

  • contact
  • /
  • profile
  • /
  • folio

  • The branding basis for Impact Factory Business Consulting was to generate an initial excitment from prospective clientele with a robust visual link. With this in mind the central 'impact man' was created and used through-out all marketing pieces.

  • A consistant dominant red (reflecting 'impact') completes the branding appearence. Whilst appearing corporate the layouts have to incompase a large target range.

  • These materials included small business and individuals through to large scale government groups within the ongoing materials.

  • Designs included course materials, promotional marketing and self editing pdf documents to be future tailored for individualised client requirements.

  • An icon set was created for unique course branding.

  • Interactive form.