AN OBSESSIVE COMPULSIVE DESIGNER ACROSS MANY MEDIUMS - IDENTITY, PRINT, WEB, LARGE FORMAT AND ADVERTISING

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With all my work I believe the most important design aspect is to communicate well, first and foremost!!! A strong message with a good sense of branding enables that positive link between attention and ongoing consumer recognition.

I also believe not only having knowledge of the target market is important, but also getting to knowing your client’s personal outlook. Allowing room for design and marketing flexibility helps a client take ownership of their materials, resulting in a very successful outcome.

profile

My name is Gerard McDonald and I’ve been providing creative design services and marketing solutions to various agencies, businesses and individuals for over a decade.

Over the years I’ve been bombarded with just about every product and service imaginable so I believe I’m in a great position to offer practical advice for any project.

contact

Whether you have a work enquiry or just want to ask a question, I would love to hear from you.

Or you can download my indepth pdf profile for a more complete overview of what engaging my services can ultimately achieve for your business.

Design is communication, it demands to be short and sweet.

A good design creates credibility and professionalism, a visual language that translates, communicates and imparts to a target market the business or individual’s core objectives. Unique branding ensures consistency and recognition both internally and to the potential consumer.

Keep it short, be clear and don’t hide the message!